Great programs think long term. There are more ways to be successful in college sports than just hiring top coaches, building state-of-the-art venues, and getting more money. The goal is to make a community that both current and former students like. Successful programs keep past athletes connected to their roots while telling the next generation of athletes about their history.
Ask any head coach in their first year on the job. Their immediate mission? Redefine the recruiting message and change the energy in the locker room. But their long-term goals are usually to bring alumni back together, hold important job summits, plan successful reunions, and start traditions that will last. It's more important to build a program for the next ten years than to just put together a team for the next season.
Engaging friends and hiring new people are two sides of the same coin. Strong recruits deliver great seasons. And great seasons produce lifelong alumni connections. The key to mastering this cycle is telling a great story and a Digital Hall of Fame + is your storytelling engine. With information available on interactive touch screens throughout your facility and online, this platform turns history into inspiration.
Touchstone’s Digital Hall of Fame + Overview
Touchstone’s Digital Hall of Fame + helps programs share their message in person and online. It’s a digital tool that can be tweeted, texted, emailed, and embedded into your official team site. It showcases interviews, stories, records, trophies, highlight videos, media guides, and more all from one sleek interface. It’s a modern take on a time honored tradition.
Just ask Brown University Football. They launched their Digital Hall of Fame + platform before the 2024 season and saw a tangible impact. Attendance went up. Website traffic spiked. And yes, they beat Harvard. Let’s break down how this tool can give your program the same edge.
1. Professionalize Your Recruiting Pitch
Your program should sell itself and with the Digital Hall of Fame +, it can. During school visits, don't rely on long direct messages or incredibly well-rehearsed speeches. Let your building speak for itself. Every hour of every day, a tablet in the lobby tells people about your story.
Coaches can direct prospects to highlight reels, alumni success stories, and team traditions with just a tap. You control the narrative. Highlight the wins, showcase the stats, and leave out the fluff.
Take Brown Football, for example. Their pitch? One of the top passing teams in FCS. If you’re a quarterback, come to Brown and sling it. Their Digital Hall of Fame + also emphasizes Providence’s unbeatable food scene, proximity to beaches and airports, and access to Boston and New York. These details matter and they’re all part of the story.
With your College Team Page and Touchscreen Team Showcase, your pitch becomes personal, powerful, and polished.
2. Celebrate Your Biggest Achievements Daily
Your program has accomplishments worth celebrating. Why not make them a daily presence? No matter if you are the team that is still building or the one that has been around for a long time, every win is something to be proud of. Fans, players, and potential new players should be able to see it.
If you’ve got a trophy case collecting dust, it’s time for an upgrade. A Digital Hall of Fame + is the modern day Athletic Wall of Fame. Highlight championship runs, record setting performances, and iconic plays all in one place. Best of all, it’s accessible anywhere in the world.
Brown Football uses their display to stream highlight videos, showcase Super Bowl winning alumni, and tell the story of their program’s excellence. It’s about pushing a positive narrative consistently and authentically.
3. Enhance Your Facilities
A sleek touchscreen display is more than a piece of tech, it’s a visual centerpiece. It immediately elevates the look and feel of your athletic facilities. Recruits see innovation. Alumni see progress. Players see pride.
It also serves as an interactive portal into your program’s soul. From the moment someone steps into your space, they’re invited to explore stats, videos, bios, and more. The eye is naturally drawn to the screen, making it the heart of your team’s story.
Plus, it shows that your program is investing in the future. The Touchstone Touchscreen Showcase brings a wow factor to your facility and keeps people coming back.
4. Create an Aspirational Culture
Success is built on goals. And the Digital Hall of Fame + helps define what those goals look like. Your players will see the bar every day, no matter if they want to break a school record or get into the Hall of Fame.
You're not just showing off the past; you're inspiring the future. Show respect for the game's heroes and stars while motivating players to do their best today. You set the standard for what people should expect by demonstrating what is possible.
And when will they achieve it? Their legacy gets added to the showcase for the next generation to admire.
5. Streamline Team Communication
Your Hall of Fame + can be more than just a display. It can be a bulletin board, an announcement board, and a communication tool.
- Need to remind your team when practice starts?
- Want to post the jersey color for game day?
- Have a last minute schedule change?
Display it all on your touchscreen.
Your team will be aware of where things are being filmed and where games are being played. This is the best way to keep everyone informed without constantly phoning or emailing them.
What's so important about this?
If a school wants to be successful, it needs to actively connect and recruit its former students. They need a message, time, and plan that they always follow. A Touchstone touchscreen display takes that message and amplifies it without adding to your workload.
It’s affordable, adaptable, and built to work with programs of any size. Whether you’re a small DIII liberal arts school or a D1 powerhouse, this platform grows with you.
Let’s Talk
Interested in learning more? Reach out to Touchstone Digital Solutions at gardnerg@touchstone-ds.com or call (603) 361 7541. We’d love to hear about your program and show you how we bring school stories to life.